Baristas have gotten a bad rap, even though many of them deserve it. Many people have seen Funny or Die’s “Coffee Snobs” video, which I won’t link to here because of offensive language. This video is a bit of an exaggeration, but it speaks volumes about the awful coffee-shop experiences people have had due to snooty baristas.
Jason Dominy of Batdorf and Bronson recently wrote a blog post entitled “No More Coffee Snobs.”
Dominy is a class-act, and is well-respected in the Specialty Coffee community. Dominy states, “we have got to find a way to meet average customer halfway, without compromising our passion and thoughts on what good coffee is.” He is exactly right. No one wants to be talked down to when they are buying a cup of coffee.
Chris Deferio (pictured above) is a former finalist for the United States Barista Championship. He is another big name in the Specialty Coffee Community, and he too is an advocate of kindness in coffee. I think Deferio really hit on something in his comment on Dominy’s blog: “It seems that we have anthropomorphized coffee into our imaginary friend and are constantly trying to defend them against the customer who we view as the one who doesn’t believe in them. Without the customer we are nothing.”
Dear Specialty Coffee Community,
Please be nice.
For Aslan and the Volunteer State
In other related news, I have been greatly entertained this week by a series of posts on Quora about Tip Jars in Coffee Shops. Here are some of my favorite funny, snarky, or just plain clever tip jars:
I love Star Wars, Coffee, and tipping. So naturally, I am entertained by this.
I’m not sure who I’d vote for, I can only say mo money mo problems.
Until later friends…