I don’t know if they are trying to capitalize on the whole Planet of the Apes reboot, or if they are trying to steal the “It’s so easy a caveman can do it” concept. Either way, this is pretty ridiculous marketing.
I just can’t get over this. I’m not necessarily opposed to using apes/chimps in advertising for something that has nothing to do with apes/chimps, as is evidenced by my earlier post. But this campaign seems completely random, without much humor.
If you are going to continue using an ape, chimp, or monkey in advertising, please take a look at a proper use of ape humor in advertising:
Until later friends…
PS – I still love my Bodum French Press, I just wish they used different advertising methods.